Some time ago, we added a Facebook “like” button to all of our pages. Most people don’t know this, but in exchange for doing so, Facebook provides detailed demographic information to site owners, using the profile details of people who didn’t log out of their site and happen to stop by our site. (Seems legit to us.) Our visits and pageviews are pretty awesome, but we’ve been stabbing in the dark – now, for the first time ever, we could analyze the demographics of our site and better serve you, the user.
This is absolutely true: the key demographic for Rum & Monkey is
14-year-old Indonesian teenage girls.
“No way,” we said.
As it turned out: way.
Shit.
http://rumandmonkey.com/humor/2011/11/09/no-im-serious-who-the-hell-are-you-people-and-what-do-i-do-with-you/