next »

[isthisthingon]

I think this thread is turning into a squeeze page

Perhaps if we differentiated the concept of a squeeze page with something more tacky sounding the point would stick.  I think nb is really trying to say that you can't sell a Ferrari on a

cheese page

 

[nop_90]

BINGO!  That's what I see more often than split-testing, the rejection of bleeders because we find them so distasteful.  As mentioned above, though I've done a lot of UGLY in my time, even I won't do a bleeder ...to my loss?

I am leaning towards that conclusion.
In my case it is not so much that i find it "distasteful" but that i find it hard to believe that people would purchase things in such a manner.
Then again i find most of people's decisions mind boggling.

[cdc]

One thing I've learned since doing more of this work is:

You HAVE to test.

I don't care if you have a 100% conviction it's NOT going to work, try it. If I only promoted things I thought would sell the way that I thought I should sell them, I would be broke.

People do the DUMBEST things. Really.

"Nobody ever went broke underestimating the intelligence of the American public."

[ehlo]

cheese page

A squeezy cheese page? 

[isthisthingon]

"Nobody ever went broke underestimating the intelligence of the American public."

 

[rcjordan]

> i find it hard to believe that people would purchase things in such a manner.
>Then again i find most of people's decisions mind boggling.

I'm not going to trot out my old training as a Burroughs door-to-door mainframe salesman but much of the stuff they harped on was hard-sell, ninja mind tricks.  I was adamant that they would not work but another salesman and I (both rookies) decided to test it in the field just to prove our trainers wrong. Keep in mind that we're selling 5- or 6-$digit (and that's in 70's dollars) computer gear to fairly hardened/cynical small business owners, banks, and medical clinics.  ...Heh, the results were so positive in favor of being manipulative that it destroyed my faith in humanity and helped transform me into the deeply cynical person I am today.

About 2 years ago,  there was a popular book about the mechanics of how people make decisions. I can't recall the title right now. (??) Anyway, much of what people kept posting about was straight out of Manipulative Marketing 101.

We're hardwired to respond to certain things --such as having a tendency to believe a 'fact' if it's presented 3 times.

Still, I think NB is right, some conditions make for greater success. I've been thinking about this thread and here are a few things off the cuff:
[1] Pricepoint - it's easier to go with the bleeder and dispense with the drudgery of due diligence if the item is relatively inexpensive.
[2] New or fringe technology from the buyer's perspective - the buyer is more dependent.
[3] Time constraints - in a hurry to complete a project or get ahead of a competitor, so the risk seems worthwhile

[nop_90]

Heh, the results were so positive in favor of being manipulative that it destroyed my faith in humanity and helped transform me into the deeply cynical person I am today.

About 2 years ago,  there was a popular book about the mechanics of how people make decisions. I can't recall the title right now. (??) Anyway, much of what people kept posting about was straight out of Manipulative Marketing 101.

We're hardwired to respond to certain things --such as having a tendency to believe a 'fact' if it's presented 3 times.

Basically it was selling crap on the net that did it for me.
It also set me on the track researching why people make the decisions they do.

I agree on the "TEST"