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Author Topic: The inverse of Barrett’s First Law of Marketing:  (Read 3429 times)
rcjordan
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« on: December 29, 2009, 11:19:39 AM »

If sex is used to market a nonsexual product, that product is generic.

Good read.

http://www.ditchwalk.com/2009/12/28/sex-tells/

Here's another one I use; if you see the CEO of a company featured in ads then the company is likely in trouble.  Remember Dave with Wendy's?


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kurdt
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« Reply #1 on: December 29, 2009, 01:20:15 PM »

Great read indeed. Thanks. It's been marketing related day so reading this kind of observation is a good way to finish it.
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isthisthingon
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« Reply #2 on: December 29, 2009, 02:46:17 PM »

It is a good read - thanks rc.  I think a few things are overstated but I believe it's basically on target, as far as I understand marketing strategies that is Wink

"Granted, today’s commercials demonstrate a greater corporate tolerance for pseudo-pornographic content, but that’s primarily a function of the increased difficulty of attracting eyeballs in the digital age. We’re not looser than we used to be: we’re just more desperate for attention."

Perhaps it's "primarily" due to the difficulty of attracting eyeballs.  However, does anyone remember the days when a TV show would be banned, censored or trimmed appropriately if there was a scene in a bedroom where the woman did not have at least one foot on the floor the entire time?  How about 2-beds in the master bedroom of the parents of some show?  Leave it to Beaver anyone?? 

There's a movie called The Celluloid Closet which deals with the sexual history of movies and television.  The rules have dramatically relaxed from where they used to be but again I agree with the author's point that the desperation of attracting eyeballs is extreme these days. 

Here's a comment from "marc" that reminded me of another point, "Couldn’t it be said that the people making the ads are unimaginative, lazy and otherwise generic?"

It's hard to underestimate the impact of drastically reduced marketing budgets these past years.  When you lack the creative horsepower ($) to get the entire country chanting "Where's the Beef?" or "Mikey likes it!!" or even "two all beef patties special sauce lettuce cheese pickles onions on a sesame seed bun," sex sells and it's extremely cheap to produce 
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nop_90
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« Reply #3 on: December 30, 2009, 08:28:50 PM »

You’re not surprised, of course, because there’s nothing new about this. Sex has been selling products other than sex since products other than sex have been sold.

 ROFLMAO ROFLMAO ROFLMAO
Just easier to stick it out there now days.
Actual "near pornography" according to the book buyology is not effective.
What is more effective is the suggestion that there is the possibility for sex.

In this regard modern christianity has the best program.
Take a look at ur typical tele-evangalist.
First have gorgous young women in virginal white robes singing.
Then preach a sermon on the evils of sexual lust Smiley
Then the poor male is all fuked up. He has all this pent up sexual tension which he is told is wrong.
So he has no choice but to convert Smiley

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isthisthingon
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« Reply #4 on: December 30, 2009, 09:55:50 PM »

 ROFLMAO Awesome post nop! Praise

Thank God I'm Satanic.  Otherwise I would've converted to the dark side (Christianity) at the tender age of 11.  Well perhaps not.  But I've always loved saying "thank God I'm Satanic."  Also, don't believe the hype about naughty girls being the most fun in bed.  Nothing beats a "virgin"  Grin
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rcjordan
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« Reply #5 on: December 31, 2009, 05:45:56 AM »

About 2 years ago someone pointed me to a marketing article about composing either web or print ads which said that one of the most effective images to use was a young, attractive female looking at the camera. With the camera positioned above her.  Since then, I've noticed that it's used quite often and many times with no relation to the product/service being hawked.  Soft POV, anyone?
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