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Author Topic: CLICK HERE!  (Read 1183 times)
Bompa
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« on: May 26, 2011, 06:59:11 PM »

A few years ago, I learned that if I told people to "CLICK HERE", many of them would.

Nowadays, "click here" is considered lame or spammy, but it still works.

This short article covers some other ways to use language to get action from a visitor.

http://www.dustincurtis.com/you_should_follow_me_on_twitter.html

Quote
The result of switching to a command is pretty remarkable; the clickthrough rate jumped by 55% to 7.31%.

As a side note, I also found that using a lower case t for Twitter in this phrase and the ones below (but, for some reason, not the first one) led to a slightly higher rate of clicks (up to 6% more). I cant really think of any rational reason for this except that a lowercase t makes the phrase look more like an uninterrupted sentence.

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"The most beautiful and profound emotion we can experience is the sensation of the mystical..." - Albert Einstein
nop_90
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« Reply #1 on: May 26, 2011, 08:16:04 PM »

thanks bombs
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perkiset
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« Reply #2 on: May 26, 2011, 08:20:07 PM »

Cheers Bomps
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nutballs
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« Reply #3 on: May 26, 2011, 10:26:04 PM »

How true. This reminds me of one of my pissing contests with amazon. They banned me for redirecting surfers, I said sorry and showed a product page the user had to click. After reinstatement, I added a big ass button that said either "click to return to google" or "click for alternatives" depending on a random value. Let's just say my click through rate went apeshit. And of course got me permabanned, but not before truly learning the power of dumb.
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I could eat a bowl of Alphabet Soup and shit a better argument than that.
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