I personally would like to see Quicktime as the default only because it has the widest range of capability and it'd make my life as a webmaster a lot easier. However, simply because Apple wrote it, I doubt it will go anywhere. All that said, I totally agree that users should push the hell out of them to get a spec readied and into the hands of developers. Additionally, pressure should be put on developers to adhere to the damn thing. I'm pointing specifically at MacroShaft now.

, except for Quicktime as the default. And Apple writing
anything is nothing but a positive in my opinion. The problem is whether it's open, free, and contractually protected such that ownership issues can never arise. Sun transitioned from proprietary to a partial yet respectable free software approach.
MacroShaft: The king of agenda-based technology "adoption". Assimilate it, kill it dead, then resume predatory licensing in the name of "better features" (See J++)

This is one reason why I'm so on it about tech diversity and free software/open source. If IE had no formidable browser competition the whole standards point would be moot, since as you know quite well, people will always design & code for the end user experience. I keep proponents of free software (Adobe, Google, Sun) in check as well, since anyone with a board, shareholders and an agenda of competitive growth will predictably choose self preservation & advancement over the benefits of consumers - IF you give them enough power to do so. As I see it, Apple gets credit for its remarkable history of innovation and trend-setting creativity. I do appreciate their
relentless pursuit of perfection. But regardless of their brilliance, Apple needs as much policing as Monoposoft and IBM IMO.
Totally get your .GIF point. The wide adoption of .PNG makes the existence of .GIF pointless, since .PNG has an additional channel and is identical otherwise. Similarly, why settle on sub-par video codecs when better is available.
If you remember, about 20 years ago I wrote a video and sound editor in Borland C++ 3.1 using Microsoft Video. The app was fun to write, but Microsoft Video was so inexcusably terrible and "buggy" it was a crime to release it to developers. Quicktime, however, is the unsung hero of PC video innovation. This was especially true back then. Only thing I don't like about it is it forces an inconsistent UI experience on the user, rather than keeping in theme with whatever OS it runs under. Same with iTunes.
In the end it's a catch-22 with standards. On one hand, people regret the hell out of widely adopted and sub-par standards (early HTML). However, as a result I think standards take way too long to finalize with too much influence from tech lobbyists that can't escape their myopic self interest. Sometimes you just have to get a little @nuts and let the rest follow
