With all due grains of salt, it seems the massive beast of business has felt enough pain from past failures to change course for their future. My feeling is that 10+ years ago Microsoft would have bet the farm on destroying Adobe's Flash market share in an attempt to get the world permanently hooked on yet another of their proprietary technologies, assuming they understood the importance of the Internet back then.
http://en.wikipedia.org/wiki/Business_@_the_Speed_of_Thought published 1999
He is talking about how the digital age will affect business etc.
Obviously they did understand the importance, otherwise M$ would not have had browser wars.
Bill Gates and Steve Jobs are very similar in their tactics.
They both bet heavy on things they believe in. They both fight dirty, and they have the want to win attitude of a pioneer.
After around 2000 Bill Gates was not really "running" M$ anymore.
After that point in time they really have not come up with anything new.
As the pioneers step down, and the "business men" who want to play it safe take over, these companies end up becoming like IBM.
When Steve Jobs steps down from apple, you will see the same thing happen with them.