that songsmith ad is awful.

good thing for microsoft it's commercial is not aimed at apple fanboy bloggers.

joe sixpack will understand that macs are for those guys sitting at starbucks wearing turtlenecks and scarves in the summer.
seriously though microsoft could use some rebranding. get the xbox people working on windows stuff or something. xbox and microsoft xbox games have really good marketing compared to windows.
it should be easy. it's like warner bros and superman. they own the rights to FUCKING SUPERMAN movies. why isn't there one EVERY FUCKING SUMMER! we had 1 since the eighties and it sucked. it's superman. what's hard about making a superman movie? spend a billion on ridiculous effects and action, another billion on marketing.