Technology firms are converging on Taiwan for the Computex Taipei show from June 1-5......
Years later, after turning his ability to think outside the box into his own advertising agency for clients that ranged from Neutrogena to TV networks, Bob was asked by Microsoft to assist with the launch of Windows at the famous Las Vegas Comdex convention for technology. But Microsoft faced a tough problem: they had come to the show late and the usual advertising facilities had been booked months in advance. The software giant still wanted every convention attendee to know about Windows. What did Bob “Outside-the-Box” Lorsch do with Microsoft’s big budget? With the help of some generously tipped hotel personnel, he made sure that 70,000 pillows in 35,000 hotel rooms had a silk-screened poem right on the pillow case, inviting the guests to the Microsoft booth.
“It’s one thing to go out and buy TV commercials or signs on taxis,” says Lorsch, “But I don’t think anyone had walked down the strip and peeled $100 bills to bell captains and housekeeping managers so that in two days every pillow had the Microsoft message.” http://investorshub.advfn.com/boards/read_msg.aspx?message_id=50641883Cool, Hip and trendy never accomplished anything in the long term.
It is like the old fighter ace's saying from WW1.
Fancy flying never shot down another airplane.
The airplane is nothing more then a machine gun platform.
Tactic is very simple, sneak up on the other guy.
Then when you are 10 meters away, blast the other guy with the machine gun.
It is quite simple at 10 meters it is almost impossible to miss.
That way you never have to out fly the other guy.
Don't believe me, well one of the top aces, over 20 kills was half blind, had no depth perception etc.
Eventually he managed to kill himself, his depth perception was so poor, while landing he thought the plane was 50 meters higher then it was and ran it into the ground.
Don't know if M$ can pull it off this time, but in many ways apple is an easy target.
And right now with the stupid crap apple is doing with their istore, flash nonsense etc, well they are their own worst enemy.
