@isthisthingon
By seo this is what I mean.
In the hunt for a mate, the male desires certain types of traits which he thinks will give him good offspring.
The female then accentuates these traits with cosmetics etc.
So basically the male is searching for a mate, the female does SEO to make herself more marketable

Again for your idea of why most consumers purchase things is wrong.
When I go shopping for a laptop, i tell the salesperson i want a laptop that has these specs.
I then tell him to go get all the laptops, along with manuals and show them to me.
If he starts to make some sort of noise distracting me while I am pondering my choice, i tell him to STFU.
If he opens his gob again I walk out.
(I suspect that most of us on this board including u are like that except a little more polite about it)
But bottom lines is most people do not know what they want.
Hence the need for a saleman.
A good saleman guides the client like the way a good jockey guides a horse.
A good salesman allows the client to think that the choices that he makes are his own.
Why, because most people do not know WTF they want.
You speak of not wanting to "waste" your time searching for certain items.
A very logical/rational idea.
But if you where correct shopping malls would not be full of people just looking at items.
They would be like me (or possibly isthisthingon) where they go to the mall, get what ever item they want and come back home right away.
You are 100% correct that user intelligence does not factor into the equation.
Most choices people make are based on emotion not logic.
Contrary to economic theory price has little to do with the matter.
I first became aware of this when my dad was incharge of newspaper circulation for vending machines.
My dad happened to work for an evening paper.
His boss kept on bitching about how they where losing sales because many of the boxes where empty by 6pm.
My dad argued against increasing amount of papers in the boxes.
Finally to shut his boss up he agreed. Sales decreased.
When people percieve a scarcity of an item they are more inclined to buy it even if they do not really need the item.
After 3 months of declining circulation, they turned back to the old system.
When i was pushing pharma. I wondered how I could increase conversions.
I had it fairly tasteful, To buy viagra go to
http://www dot XXXXXX dot com
Then I changed some of the ads to
TO BUY VIAGRA CLICK HERETO BUY VIAGRA CLICK HEREFucking conversions / click thru rate doubled
