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Author Topic: Manufacturers just don't get it.  (Read 2170 times)
perkiset
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« on: September 15, 2009, 08:56:49 PM »

In an effort to beat Apple to the touch-screen punch, manufacturers release the following:

http://www.appleinsider.com/articles/09/09/15/tablet_tuesday_lenovo_fujitsu_archos_unveil_touchscreens.html

IMO these efforts will flop mighty. Why? Because a touchscreen is barely a curiosity, hardly worth a premium. "Spend another 250 and get 4-finger touch instead of just two?" Sounds like a menu item at the red light district of Amsterdam. Someone needs to be fired. The reason that Apple, if anyone, will score in this form factor will be because they have ground and ground and ground on an interface that actually makes the touch screen make sense ... gives it a reason to exist ... not because they offer a side-show technology. The only one that is remotely interesting is the Android one at the bottom, because they are looking to do something that fits the form factor, or even takes advantage of the form factor.

Bleh.
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kurdt
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« Reply #1 on: September 15, 2009, 10:46:53 PM »

Well, manufacturers are thinking in features and customers are thinking in benefits. That's the main problem.

When customer says "Gosh, tablet with touchscreen would be really great" manufacturers run and make a tablet that has a touchscreen, everything else is just for the good looks and the product must be released as fast as possible. Apple in the other hand has reached a position as a company that they can say "fuck it, it doesn't work because of this, this and this usability issues. it will take us few years probably to fix them and you'll have to wait that". When Apple feels like it's ready, then it will be released and it will be mega hit because it is actually a good product. It might not have the most technically advanced stuff like iPhone 2G didn't have 3G because Apple felt it drain the battery too fast.

Sometimes even Apple gets it wrong like with AppleTV. It just seems that there's not a single person in the company in executive position who actually watches downloaded movies. Of course it's not in Apple's benefit to provide a box that can play pirated movies but what they miss or refuse to digest is that it's the reality of the market. AppleTV is just simply too restricted and too much married to Apple's services for it's own success.
« Last Edit: September 15, 2009, 10:49:57 PM by kurdt » Logged

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« Reply #2 on: September 16, 2009, 07:06:45 AM »

Well, manufacturers are thinking in features and customers are thinking in benefits. That's the main problem.

Bingo!

That is exactly the problem my company faces with our clients.
them: "Yea but it has a Zenon Glaxo Blinko Uber Processor in it!"
Us: "do your users care, and why?"
Them: "ok, maybe they don't but our poops ice cream"
Us: "do people want a computer that poops ice cream?"
THem: "Ok look, our machine is faster than the other guy, does more things than the other guy, and does it better with less brains required. Nasa capable system, requiring monkeys to run it for the price of chips and a soda"
Us: "welcome to the conversation"
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perkiset
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« Reply #3 on: September 16, 2009, 08:36:58 AM »

When Apple feels like it's ready, then it will be released and it will be mega hit because it is actually a good product. It might not have the most technically advanced stuff like iPhone 2G didn't have 3G because Apple felt it drain the battery too fast.
Well said K. This is incredibly important stuff that people ignore, but there is a perfect object lesson out there: MP3s. As manufacturers fought to increase fidelity, consumers were purchasing MP3 players - because convenience (the benefit) was more important than a broader response pattern (10->40K, a feature) ... and today the same is still true. Folks even here argue that there are faster processors, better graphics boards etc etc and that Apple must therefore be a marketing phenom rather than something exceptional... disregarding the benefits that people experience when they purchase them.


Sometimes even Apple gets it wrong like with AppleTV. It just seems that there's not a single person in the company in executive position who actually watches downloaded movies. Of course it's not in Apple's benefit to provide a box that can play pirated movies but what they miss or refuse to digest is that it's the reality of the market. AppleTV is just simply too restricted and too much married to Apple's services for it's own success.
I am curious about your statement here... I love ours, have 3 in the house and have sold lots and lots for Apple. Here perhaps is the point: I've never downloaded a movie, ever. So for what I use them for, they are excellent. If I was to point out a failure, it is that they have not yet figured out how to tell people what to use them for, how to use them or how to make their digital lifestyle better with them. This is one of the rare instances where I've had to figure out how to do it, and I don't even think Apple really has yet. Although there are rumors of upcoming big updates for the AppleTV, we'll have to see how that goes.
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« Reply #4 on: September 16, 2009, 09:51:19 AM »

I am curious about your statement here... I love ours, have 3 in the house and have sold lots and lots for Apple. Here perhaps is the point: I've never downloaded a movie, ever. So for what I use them for, they are excellent. If I was to point out a failure, it is that they have not yet figured out how to tell people what to use them for, how to use them or how to make their digital lifestyle better with them. This is one of the rare instances where I've had to figure out how to do it, and I don't even think Apple really has yet. Although there are rumors of upcoming big updates for the AppleTV, we'll have to see how that goes.
You can search your board for conversation I had with someone about product called iStar. Basically what they are missing is just support to common formats and building more robust user interface. By robust I don't mean Microsoft robust, I mean Apple robust and these are completely two different things. It would go into really small features to weed out all the things Apple is getting wrong but the problem isn't really that Apple doesn't know how to do it - the problem is Apple's position in the market. Because of their position as leading online music/movie/tv retailer, they can not in any circumtances endanger that with supporting features that might be used to play pirated material. This is also one of the biggest problems Apple will have in the future. There's a huge shift going on right now and has been for the last few years in the consumption of digital media. When the masses (who are Apple's target market) catches on about what's possible with today's bandwidth and resources, all hell will break loose with copyrights and consumption of illegally copied material. I mean it wasn't until iPods that MP3 got popular even it had existed for a long time and nothing had changed with the format itself. All it took to change was a product that introduced it to masses and was something they could easily use.

Just guess how much Apple hates the fact that you can put any MP3s in your iPod. They have tried to force DRM and other piracy preventing methods but how well that's going... I actually believe that the success behind Apple is actually Jobs love for technology and determination to make the things he would want to use. Armed with army of great designers and coders he has got a great thing going on. I don't probably have to say it here because most of the people realize it anyway but technology is the best market ever created in all aspects. First, it doesn't suffer much from recession as we have just witnessed. It doesn't have any shady image to shake off like porn does and it doesn't have the violence that organized crime has. The market is the world and all it takes to make it is to "speak the computer language" and ability to produce a working product.
« Last Edit: September 16, 2009, 09:53:02 AM by kurdt » Logged

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perkiset
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« Reply #5 on: September 16, 2009, 10:10:29 AM »

Because of their position as leading online music/movie/tv retailer, they can not in any circumtances endanger that with supporting features that might be used to play pirated material. This is also one of the biggest problems Apple will have in the future. There's a huge shift going on right now and has been for the last few years in the consumption of digital media. When the masses (who are Apple's target market) catches on about what's possible with today's bandwidth and resources, all hell will break loose with copyrights and consumption of illegally copied material.
That's the juice, we're on exactly the same page. I think this is why they did not purchase TiVo, because the inherent conflicts would be a really hard sell for both Wall Street & the media producers. If the masses knew, and could easily do, what I do, there would be an upheaval in the media world that would be utterly unrivaled.

But the tectonic plates are moving. Ever so slowly, but they are moving. Things are going to get much more interesting in the next couple years.
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« Reply #6 on: September 16, 2009, 08:47:54 PM »

Lenovo brings four-finger inputROFLMAO ROFLMAO ROFLMAO ROFLMAO
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« Reply #7 on: September 16, 2009, 10:58:43 PM »

Lenovo brings four-finger inputROFLMAO ROFLMAO ROFLMAO ROFLMAO
Now we just need to get people to try two finger scroll first, then three finger tricks and four finger tricks are just around the corner after that Wink
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