"What? We need to provide customer support?"

I think the problems are transient RC - the iPod had troubles, so did the phone. In fairness, Apple is much more vetted for handling hardware issues than Google but Google is not stupid. They'll figure it out, or get out.
The real question will be how they deal with lotsalotsa success and PEBCAK or customers that are ID-10-T (if they are so fortunate). Success and mediocre clients may be a much bigger problem than hardware glitches and and small customer base. Paging Delhi ...