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[rcjordan]

http://www.groundtruth.com/mobile-is-social

groundtruth analyzes anonymous data contributed directly by U.S. carriers.


But Social Media Traffic Does Not Buy ('bout 1/3rd down the page)

http://www.seobook.com/can-you-trust-marketing-statistics

Aaron's right, at least from the direct marketing perspective.  Forums had the same problem, of course. Social users are there with blinders on.