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[isthisthingon]

Steve Jobs Gives Chilean Miners Apple iPods: http://www.pcworld.com/article/207949/steve_jobs_gives_chilean_miners_apple_ipods.html?tk=nl_dnx_h_crawl

Wait I thought they were iPads not iPods.  Doesn't matter though, as long as Apple cashes in on the ordeal (runs and hides...)

[perkiset]

Total asshole. If he had shred of human decency he would have given them all one BEFORE they got trapped, plus perhaps a $50 gift card (you know, to start their music collection) so they'd have something to entertain them while trapped.

Phuquer.

[daviator]

Total asshole. If he had shred of human decency he would have given them all one BEFORE they got trapped, plus perhaps a $50 gift card (you know, to start their music collection) so they'd have something to entertain them while trapped.

Phuquer.

Patience, grasshopper.  Apple is working on the forthcoming iCarnac Event Forecasting Device which will allow them to predict mine collapses and the like, and proactively distribute iPods in advance of catastophic events.  Until then, Steve is doing the best he can, please cut him some slack.   

[isthisthingon]

    He should've appeased the shareholders instead and gave them all 30-day iTrouper-trials of the iTunes Platinum Player 

It's all a media attention grab anyway no?

[perkiset]

A friend of mine and his wife were over the other day. He was asserting that the President of Chile's appearance with the miners was all PR. The wife was like, are you out of your fucking mind? Everyone watching wants to bethere to hug those miners and just a little sense of the freaking miracle that just occurred, and to see what kind of men have the guts to endure that.

I'd really like to imagine that this was Steve's way of wanting to be there as well. To pass a little thought on to each of those incredibly brave men. I mean, for a guy as savvy about buzz and message as he seems to be, would he not know how crass and trite it would be, if it were any other way?

I really hope so.

[isthisthingon]

I'd like to see a bunch of quality protective eye ware show up from some company without being constantly reminded that Oakley was the source of such altruism.  That said, a gift with brand promotion in the mix is far better than no gift at all 

[nop_90]

He was asserting that the President of Chile's appearance with the miners was all PR.

Everything is PR
PR is not always bad
It was PR that abolished slavery for the most part.

I want to get this book.
http://en.wikipedia.org/wiki/The_Power_of_Myth

The simpsons touches on this idea
http://en.wikipedia.org/wiki/Lisa_the_Iconoclast

Every society has "myths". USA is extremely prone to myths. From stories of George Washington.
To wild west "heros". Myth is important to keep the masses happy and motivate them