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Author Topic: Apple returns to anti-Windows marketing  (Read 1974 times)
isthisthingon
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« on: October 26, 2009, 09:04:45 AM »

Being anti-anything as a foundational differentiator is a pretty lame approach IMO.  But I guess it works.  Commercial #3 is the only one worth a brief chuckle but all of them seem desperate.  Jobs is definitely back at the helm...

http://www.networkworld.com/community/node/46666?source=NWWNLE_nlt_daily_am_2009-10-26
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perkiset
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« Reply #1 on: October 26, 2009, 09:33:32 AM »

So long as you have quicktime, you can see everything here: http://www.apple.com/getamac/ads/

It was a brilliant campaign quite a while ago, I think it's rather long in the tooth now.
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« Reply #2 on: October 26, 2009, 09:30:19 PM »

Like mecedes or jaguar making advertisements competing against Hyandi.
Compared to other shit Mac is "overpriced".
To compete they will have to lower thier price and consequently thier quality.
By competing directly against MS they are lessening thier value.

As ur other post said, IPhone has only sold maybe 15M handsets tops, but because of the massive profit they make on each handset, Apple pulled in more then Nokia.

Perk slams blackberry all the time. And I agree a blackberry is a POS.
But my mother in law has one. She thinks it is the greatest thing ever. She can answer her email anywhere she is etc.
Or the guy who just wants a phone which you can just text with and do simple calls has no need for an iphone.

Apple ~20 years ago made the choice not to allow clones.
Again they no longer want clones.

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kurdt
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« Reply #3 on: October 27, 2009, 12:03:32 AM »

I still find these funny. But I have to say that Apple might be taking bad angle with these. Instead of telling why people should change, they are now playing social proof card with "it's hard labor to move all the files" reason. It's a little bit gamble because it only appeals to people who are actually thinking about changing to Mac in the first place and I believe majority of those people will change anyway, everybody does, sooner or later.. just face it ITTO

But I think Apple now taking the wrong level like nop said. They have finally breached into the real mass markets but they still advertise like they are trying to desperately proof they are better than Windows.

OR this could be just plain old fun fucking with Microsoft's last attempt.
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isthisthingon
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« Reply #4 on: October 27, 2009, 07:44:47 AM »

It's a little bit gamble because it only appeals to people who are actually thinking about changing to Mac in the first place and I believe majority of those people will change anyway, everybody does, sooner or later.. just face it ITTO

 ROFLMAO

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« Reply #5 on: October 27, 2009, 10:31:55 AM »

ROFLMAO

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