There are a "few" brands that have world domination.
But they have changed their marketing strategy for each region they are in.
Coke and Pepsi are classic examples of this. Nike to some degree also.
So I could argue the "Coke" you buy in Az is not the same as in Manila.
Chemically it is the same product, from a consumer perspective no.
You hinted at this a long time ago.
But the bottom line is that it does not matter what the product actually does, but if people are happy with it.
Omega watches is the "classic" example of this.
Functionality wise, it does exactly the same thing as the $1 watch you get for free from McDs.
Obviously the consumer does not think so, otherwise they would not be throwing down $3K+ a bang
It's easy to say, "well if they're not popular here then they will not succeed." That's a rather baloney argument. Apple is, by any measure, fantastically successful and continues to increase their march towards being a truly global force.
They fail to understand the "Asian market". I can see it from their advertisements etc.
Again it depends on what their strategy is.
The Asian market is very fickle, and down right vicious by Western Standards.
To succeed in the Asian market you have to be able to read the Art of War and understand it.
But if you figure out how to play it, the potential is tremendous.
Apple saying "I don't want to play there" is a strategy
Jolibee is a classic examplehttp://en.wikipedia.org/wiki/Jollibee
They kicked the ass of all other fast food chains in the Philippines.
Story in a nutshell.
In ~1980 Tony Tan had a few small burger stands.
Him and a Chinoy friend where having drinks.
His friend sarcastically remarked, you better shut down your burger stands before McD runs you out of business.
He then asked, what do you mean ?
His friend replied well they they announced that they are starting operations in the Philippines in 2 years. Everywhere else they wiped out the competition.
So Tony Tan said I better do something about that.
He then booked a flight to LA. As soon as he arrived in LA he told the taxi driver to take him to the nearest McDs.
Over the next week, he just went from McD to McD in LA, sitting inside the place and studying it.
After a week he learned everything he needed to know, then hoped on a plane back to Manila.
He then took all of McDs methods, but adapted them to an "Asian Methodology".
So by the time McDs arrived in 2 years, he already had ironed out all the kinks in his methods.
When McD arrived they offered to buy his company, he told then no thank you.
He then proceeded to kick McDs ass
That is business Asian style
Sales in the Philippines are ~$1.2 billion a year, revenue ~$55 million.
And now they have expanded in China,Malay,Middle East etc
You can not do that in USA